TaylorMade-adidas Golf reports 13 pecent sales increase for Q1

GEG image TaylorMade-adidas Golf reported first quarter sales of $599 million, a 13 percent increase compared to Q1 of 2012. The company did not report any earnings numbers. By comparison, metal woods rival Callaway Golf reported first quarter sales of $288, although …
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Review: Adams Super S hybrid

GEG image Because TaylorMade-adidas Golf owns Adams Golf, it’s not a surprise that the two companies’ clubs look alike.  The new Adams line of hybrids (as well as drivers and metal woods) each now feature a white crown just as the TMaG …
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Adams Golf launching aggressive ad campaign for Super line of clubs

GEG image Adams Golf is unleashing what it calls an “experimental” marketing campaign called “Easy Million,” which is designed to drive golfers to golf specialty retail stores, golf course demo days and even corporate events. The goal is for players to gain …
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Adams Golf’s Super LS hybrid delivers distance and forgiveness

GEG image Adams Golf continues to create some of the more playable hybrids on the market. Case in point is the new Super LS hybrid that has a titanium face and crown, stainless steel sole and VST (Velocity Slot Technology) incorporated in …
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Adams Golf debuts Super S family of metal woods, hybrids and irons

GEG image Adams Golf the past few years has emerged as a major player in the metal woods market. The company continues that trend with its new Super S family that includes the Super driver, fairway woods, hybrids and irons. This is the …
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Adams Golf’s Speedline Tech driver is accurate and forgiving

GEG image Tim Reed is a known in the golf industry as a straight shooter. So when Reed, the vice president of research and development at Adams Golf, says the new Speedline Tech driver is the best driver the company has created …
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Adams Golf launches Tech V4 irons and hybrids

GEG image Adams Golf continues to be one of the more innovative companies in the equipment industry. The latest example are the new Idea Tech V4 hybrids and irons, each of which feature Velocity Slot Technology with a Cut-Thru design that Adams …
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Adams Golf Speedline Tech driver available later this month

GEG image Adams Golf’s new Speedline Tech driver will be available later this month with a shelf price of around $399. The multi-material driver features an aerodynamic shaping and is fully customizable with adjustable components. It’s the first driver Adams Golf has …
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Adams Golf unveils great looking Idea CMB iron

GEG image Adams Golf has Idea CMB iron that features Nickel Chrome Satin finish and is forged from the forged 1025 carbon steel. The Idea CMB probably is the best-looking Adams iron ever to hit the market – a good way to …
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TMaG completes acquisition of Adams Golf

GEG image The adidas Group together with its TaylorMade-adidas Golf business segment has completed its $70 million acquisition of Adams Golf. John Ward, TMaG’s vice president of U.S. sales, has been named president of Adams Golf, which will continue to be based …
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TaylorMade-adidas Golf agrees to acquire Adams Golf

GEG image TaylorMade-adidas Golf has strengthened its old on the metal woods segment of the equipment industry with its agreement to acquire Adams Golf for approximately $70 million – or $10.80 per share of outstanding Adams Golf stock. Adams Golf’s board of directors …
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Callaway Golf lures Chip Brewer away from Adams Golf

GEG image Callaway Golf Company finally has a new chief executive officer – and it’s a familiar face in the golf industry. Chip Brewer, president and CEO of Adams Golf Co. the past nine-plus years, has been named by Callaway’s board to …
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