Rife on a Roll

GEG image Of all the new putters that I saw and tested at this January’s PGA Merchandise Show in Orlando, there was one that was different.  The weighting.  The balance.  The feel.  Even the look of it said: “I sink putts.”  The …
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TaylorMade moving its golf ball plant in 2014

GEG image TaylorMade-adidas Golf will open a new golf ball manufacturing plant in January 2014. The company says the planned 120,000 square foot facility will occupy 25 acres in Liberty, S.C., approximately 28 miles east of its current facility in Westminster, TMaG …
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Callaway introduces HEX Chrome+ golf ball

GEG image Callaway Golf’s new HEX Chrome+ golf ball is now available at a suggested retail price of $35.99 per dozen. The HEX probably is one of the more underrated series of balls on the market. If you haven’t tried a HEX …
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Review: Volvik’s Vista ball a pleasantly surprising performer

GEG image It’s not often that a golf ball from outside the mainstream has a chance to make a name for itself. It’s usually non-conforming to USGA rules or a non-performer. Not so with Volvik’s Vista golf ball. Understand that Volvik balls …
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Review: Nike 20XI-x golf ball

GEG image Let’s cut to the chase: Nike Golf’s new 20XI-x is the best golf ball Nike has released to date. I was astonished at how well the ball performed. The ball’s RZN core, which was introduced in the previous model, now …
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TMaG’s Lethal golf ball shipping today

GEG image TaylorMade-adidas Golf’s new “Lethal” golf ball begins shipping today. The Lethal follows up the company’s Penta franchise as a five-piece ball that will be played by many of its Tour players. Justin Rose, in fact, use a prototype Lethal ball …
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McIlroy praises Nike 20XIx golf ball

GEG image  Rory McIlroy is still getting accustomed to his new Nike equipment and golf ball, so it’s no big surprise that the world’s No. 1 ranked struggled in his first tournament and missed the cut at this week’s Abu Dhabi Championship. No …
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Scott, Donald first to win with new Titleist ProV1 prototype balls

GEG image Adam Scott and Luke Donald set milestones yesterday when each became the first players to win with the new Titleist Pro V1 golf ball. Scott used a Titleist Pro V1 prototype golf ball to win the Australian Masters; Donald won …
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Nike Golf’s next generation 20XI balls available in February

GEG image Nike Golf has unveiled the second generation of its 20XI golf ball that featuring RZN technology resulting, according to the company, in a lighter, faster and more responsive core for better distance and control. The 20XI and 20XI X will …
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Playing different balls makes Ryder Cup alternate shot format more interesting

GEG image One of the more interesting things to watch for in this week’s Ryder Cup is golf balls. True, the Ryder Cup is supposed to be a “team” event, but in the alternate shot format, players who play different brands of …
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Acushnet Company honoring Patriot Golf Day with Folds of Honor coin

GEG image As Patriot Golf Day approaches, Pinnacle (www.pinnaclegolf.com), the distance and value golf ball brand for The Acushnet Company, has produced a limited edition Folds of Honor and Pinnacle Commemorative Coin, now available inside specially marked Pinnacle Gold golf ball 15-packs. Patriot …
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Bridgestone Golf ball sales strong in first half of 2012

GEG image One of the better barometers of golf participation is golf ball sales. After all, you can’t play the game without a little white sphere. As the first six months of this year comes to a close, Bridgestone Golf vice president of …
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Much ado about nothing? Ball test shows inconclusive results

GEG image  As part of the ongoing study (10 years and counting) on golf ball distance from golf’s ruling bodies, the Royal & Ancient Golf Club of St. Andrews in Sweden this past weekend conducted a test of a golf ball designed …
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Luke Donald likes golf balls just the way they are

GEG image Being one of the “shorter” hitter on the PGA Tour, one would think Luke Donald might in favor of golf’s ruling bodies – the U.S. Golf Association and Royal & Ancient Golf Club – rolling back the distance today’s high-tech …
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Callaway boss Brewer bullish on company’s HEX golf ball line

GEG image Chip Brewer’s golf history is on the club side. The new president and chief executive officer of Callaway Golf Company turned Adams Golf into a major power the past 10 years. No doubt his mandate at Callaway is to restore …
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Rolling back to the future?

GEG image Titleist parent Acushnet Company has a patent request on what it calls a high performance ball with “reduced distance” characteristics. In other words, a Titleist ball that doesn’t travel as far as today’s Pro V1 family of …
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Titleist parent Acushnet, Callaway settle Pro V1 golf ball battle

GEG image The years-long legal battle between Titleist parent Acushnet Company and Callaway Golf has reached an end.  The equipment giants jointly announced they have reached a settlement of all pending litigation and disputes, including disputes beyond the golf ball suits between …
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Gary Player in favor of different golf balls for Tour players, average players

GEG image Gary Player has never been at a loss for words. So when he was asked about two golf balls – one for PGA Tour players and one for everybody else – the Black Knight didn’t hold back. “They (playing the same …
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Titleist doubling up on numbers for Pro V1 and Pro V1x golf balls

GEG image Talk about doubling your fun. Titleist’s popular Pro V1 and Pro V1x golf balls will be available in special double-digit play numbers of 00 or 10-99 beginning June 1 by custom order through Titleist-authorized golf shops.  This marks the first …
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Bridgestone Golf to begin making Tour B330-RX balls in U.S.

GEG image Bridgestone Golf says it will undertake measures to “satisfy an increased consumer demand” for its premium level golf balls in the United States by increasing golf ball production at its Covington, GA., facility by 40 percent this year. As part …
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