Nike Golf’s Masters TW’13 shoe available March 28

GEG image   Nike Golf has created Nike Free-inspired TW ‘13 Limited Edition footwear for next month’s Masters. The Nike TW ’13 Limited Edition shoe, will be available beginning March 28 and carry a shelf price of $179.99 and is crafted of waterproof multi-stretch …
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Fairway & Greene finds it authentic roots

GEG image As much as I like a lot of the high-tech apparel that’s in the marketplace these days, it’s always nice to go back to an original – or an authentic – as Fairway & Greene calls itself. Understand that Fairway & …
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Golfsmith to continue aggressive expansion after Golf Town acquisition

GEG image With the combined Golf Town/Golfsmith retail franchise planning to continue its ambitious expansion strategy, even as the powers-that-be decide what to call the new company, rival golf equipment suppliers have to be at least somewhat anxious about their own futures. “We’re …
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Ka-ching! New Motorola ad cashes in on Watson’s Masters win

GEG image Motorola Mobility will unveil a new ad on Thursday starring 2012 Masters winner Bubba Watson and the company’s GPS golf tracker, the MotoActv Golf Edition. The ad, which will run in Golf World tomorrow, features Watson avidly watching his approach shot …
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Titleist doubling up on numbers for Pro V1 and Pro V1x golf balls

GEG image Talk about doubling your fun. Titleist’s popular Pro V1 and Pro V1x golf balls will be available in special double-digit play numbers of 00 or 10-99 beginning June 1 by custom order through Titleist-authorized golf shops.  This marks the first …
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By the numbers: Nike Golf says its winning VR_S Speed Trial comparison

GEG image You always can expect something a little bit different from Nike Golf – even when it comes to a Demo Day. You know, those boring, hit-balls-until-you-drop events whereby golfers test the products (or products) of the day on the practice …
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Rickie Fowler to AMP up his golf gear?

GEG image LPGA Tour teen phenom Lexi Thompson will have them in her bag, and Ian Poulter has already added a 3-wood to his. But speculation abounds that Rickie Fowler will soon replace his Titleist gear with the new Cobra-Puma Golf AMP …
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It’s wise to know your wedges

GEG image A typical round of golf for most amateurs consists of 90-100 shots over 18 holes. A large majority of those shots are taken from 100 yards and closer to the green. Picking the right wedges, therefore, is a critical.  As technology …
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Golf getting a belly full of long putters in 2012

GEG image The 2011 PGA Tour provided golf enthusiasts with some memorable moments. From the best player in the world Tiger Woods falling outside the top 50 in World Rankings, Rory Mcllroy winning the United States Open in record fashion, and the …
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Adams Golf hires Morgan Stanley to explore its strategic options

GEG image Adams Golf Company (ADGF: NASAQ) has engaged Morgan Stanley & Co. to help it look for a strategic buyer. The Plano, Texas, based equipment company board of directors unanimously decided to explore and evaluate what it called “strategic alternatives” for …
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Thinking This Will be the Year of the Smash Factor

Maybe the concept is talked about more by golfers and gear sellers than I’m realizing, but in general the Smash Factor seems undersold as a concept. We quoted the clubfitting expert Brian Anderson, of Brian’s Precision Golf in Stuart, Florida, …
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Golf Gear: Looking at 2012

GEG image As 2011 comes to an end, it’s time to look back on the year in golf equipment.  But let’s do something a little different. Let’s look ahead to 2012. Here are four things that will bear watching in 2012, each …
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USGA dismisses Solheim’s 3-ball concept

GEG image No, John Solheim’s 3-ball idea has nothing to do with Odyssey putters — although the Ping exec’s recent plug for golf to employ a trifurcated system of dimpled spheres may seem to some as surreal a sci-fi notion as “2001: …
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Ping Chairman John Solheim proposes “Ball Distance Rating”

GEG image Ping Golf isn’t in the golf ball business, but any time company Chairman John Solheim talks, people need to listen. That includes the U.S. Golf Association and Royal and Ancient Golf Club of St. Andrews, Scotland. Solheim is proposing that golf’s …
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Timberlake signs on as a creative director for Callaway Golf Co.

GEG image Callaway Golf Company earlier this year promised it would add $25 million to its marketing budget for 2012. Part of that budget addition apparently includes what the company calls the establishment of an “advanced, creative position” for multiple Emmy and …
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Quiros gets first victory for Callaway’s new RAZR Fit driver

GEG image Callaway Golf is getting a jump on 2012. With a two-shot victory at the Dubai World Championship this past Sunday, Callaway Staff Professional Alvaro Quiros became the first player to win with Callaway’s new RAZR Fit driver, which is due …
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Callaway Golf debuts new RAZR Fit line of metal woods

GEG image Callaway Golf Company’s much-anticipated RAZR Fit driver and fairway woods will be available beginning Feb. 17. The RAZR Fit is the follow-up to the company’s RAZR Hawk driver, which was probably the best driver Callaway has produced in several years. Callaway’s …
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Cleveland Golf launches new custom-fit service for wedges

GEG image As a self-admitted wedge freak, there’s nothing better in golf equipment than a custom-fit wedge. After all, except for a putter, a player uses his or her wedges more than any clubs in the bag. And if you’re good with …
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Titleist’s new 910 D2 12-degree driver now in stores

GEG image Titleist’s long-awaited 910 D2 driver with 12 degrees of loft is now available in stores. That’s good news for those players who have always wanted to play a Titleist driver but whose ball speed couldn’t match up to lofts of …
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TMaG counting on continued popularity of belly and long putters

GEG image Whether or not belly putters and long putters catch on with the masses remains to be seen, but TaylorMade-adidas Golf believes the putters will be around for a while. The company says it has tripled its Q4 forecast for belly …
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