TaylorMade-adidas Golf rarely misses a good marketing opportunity. So with that mind, adidas Golf UK staged a golf stunt to celebrate the sport’s inclusion in the adidas’ ‘Red Shoe’ campaign. Against the backdrop of London’s Tower Bridge, the River Thames transformed into a floating golf hole to honor the global brand’s latest color range for all footwear worn by adidas athletes when they take the stage at the 30th Olympic Games later this week in London.
TaylorMade-adidas Golf staff players Sergio Garcia and Dustin Johnson joined TMaG Chief Executive Officer Mark King to try their luck at the pop-up golf hole. Garcia and Johnson attempted a nearest to the pin challenge, hitting three golf balls from a barge to a specially constructed floating green moored in front of the Olympic Rings that hung from Tower Bridge. The duo wore exclusive “core energy” red crossflex footwear – the standout vibrant colour reflecting the passion of the Olympic Games.
As a gesture of goodwill, adidas UK has partnered with The Foundation of International Inspiration and pledged to donate £1,200 each time a player hit the floating green. Garcia and Johnson hit the green three times each with Mark King hitting the green twice for a total of £9,600 donated to the organization.