Tag: Titleist

PGA Tour, Acushnet, taking conservative approaches to anchoring ban proposal

GEG image Two of golf’s more powerful forces – the PGA Tour and the Titleist parent Acushnet Company – are taking conservative approaches to the USGA and R&A proposal to ban players from “anchoring” clubs, specifically putters, against their. Golf ruling bodies …
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McIlroy says changing equipment won’t make a difference

GEG image This week’s DP World Tour Championship in Dubai will be Rory McIlroy’s last hooray with Titleist equipment. The world’s No. 1 ranked player is expected to play Nike Golf clubs and balls next year. Depending on the report, McIlroy has …
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FootJoy hires California ad agency to relaunch its brand in 2013

GEG image Look for golf shoe and glove giant FootJoy to embark on a significant rebranding campaign in 2013. The company – sister to Titleist on the Acushnet Company portfolio – has hired INNOCEAN USA, an advertising agency headquartered in Huntington Beach, …
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FootJoy’s Icon shoe wins again at U.S. Open

GEG image Not only did Webb Simpson play a bag full of Titleist equipment enroute to his U.S. Open victory, he also wore Icon shoes from Titleist’s sister company FootJoy. This year alone on the PGA Tour, FootJoy players have won 16 ofthe …
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Titleist offering limited edition Rory McIlroy putter

GEG image Although he’s probably not as hot as he was a few weeks ago, Rory McIlroy is still one of golf’s biggest names. So is Titleist putter designer Scotty Cameron, who has unveiled his limited edition “Inspired by Rory McIlroy Newport” …
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When is too much technology too much?

GEG image I have worked with numerous launch monitors and new technology to help dial in my swing specs. However, I have found that I am the best judge of my equipment.  That is to say, I like club heads that look and …
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Titleist introduces new line of Scotty Cameron putters

GEG image Titleist is set next month to begin releasing a new line of Scotty Cameron putters. Hoping to cash in on the popularity of belly and long putters, the company’s 10 new flat sticks will feature three mid-length options and two …
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McIlroy, Titleist are No. 1 at Honda Classic

GEG image Rory McIlroy vaulted to No. 1 in the world with a bag full of Titleist golf clubs at the Honda Classic. McIlroy used a Scotty Cameron GSS Newport prototype with deep milled face putter, Titleist Pro V1x golf ball, 910D2 …
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My Pals From Marin CC Test the New Penta TP5

GEG image In early February TaylorMade Golf introduced the first and only five-layer Tour ball, called the Penta TP5.  Each of its five layers is reputedly engineered to improve performance in five key shot categories – – off drivers, long irons, middle-irons, short …
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Rickie Fowler officially jumps to Cobra Puma Golf

GEG image The worst secret in golf is finally public. Rising PGA Tour star Rickie Fowler has signed an equipment deal with Cobra Puma Golf. Fowler signed an apparel deal with Puma in 2009. The equipment deal gives Cobra Puma Golf some extra …
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“Old school” Simpson keeps his trust in Titleist

GEG image The Acushnet Company doesn’t need much help more help in promoting its Titleist equipment line – the years of success speaks for itself – but Webb Simpson proved to be a good spokesman at this week’s Sony Open in Honolulu. …
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Stricker scores big for Titleist and FootJoy

GEG image The Acushnet Company (Titleist, FootJoy) is off to a fast 2012. That’s no real surprise, of course, given the fact that the company is the equipment’s industry’s market leader in golf balls and footwear and among the market leaders in …
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Titleist’s new 910 D2 12-degree driver now in stores

GEG image Titleist’s long-awaited 910 D2 driver with 12 degrees of loft is now available in stores. That’s good news for those players who have always wanted to play a Titleist driver but whose ball speed couldn’t match up to lofts of …
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Titleist’s new MB and CB 712 irons each feature improved looks and feel

GEG image Titleist continues to design some of the more consistent and successful irons for serious golfers on the market. The latest example is the new MB and CB forged irons (712 Series) that the company says features improved looks, feel and …
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Titleist enhances its line of Cameron California putters

GEG image The latest line of Scotty Cameron by Titleist putters – the most recognized and successful putter franchise on the PGA Tour – is an enhanced line of the Cameron California family of putters. The first incarnation of California putters were inspired …
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Titleist launches WedgeWorks Services for Vokey wedge fans

GEG image Nobody likes wedges more than I do. That’s why anything from Titleist master wedge maker Bob Vokey gets me excited. Now, in response to the success of WedgeWorks Exclusives and WedgeWorks Limited wedges, Titleist said it has launched WedgeWorks Services, whereby …
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Protoype Titleist Vokey SM4 wedges expected to debut at The Barclays

GEG image Look for the Acushnet Company to begin seeding its new prototype Titleist Vokey Design SM4 wedges next week at The Barclays at Plainfield Country Club in Edison, N.J. For the past year, Titleist staff players such as Adams Scott, Nick …
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Fortune Brands completes sale of Titleist parent Acushnet Company

GEG image The Acushnet Company’s (Titleist, FootJoy) sale to a consortium led by Fila Korea, Ltd. and Mirae Asset Private Equity, is officially complete. Acushnet parent Fortune Brands announced the $1.23 billion cash sale this May 20. Don’t expect many (if any) outward …
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South Korea’s state pension fund reportedly an investor in Acushnet purchase

GEG image The Korea Herald, South Korea’s largest English-speaking newspaper, reports the country’s state pension fund will to inject at least 250 billion won ($234.3 million) into a Korean-led consortium for its project to buy the Acushnet Company (Titleist, FootJoy). The group led …
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Watney gets first victory for new Titleist 712 irons

GEG image Nick Watney got the new Titleist 712 irons off to a good start when he used the 712 AP2 prototype irons (3-P) to win the AT&T National. The former Fresno State star also used a Titleist Pro V1x golf ball, …
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