Two of golf’s more powerful forces – the PGA Tour and the Titleist parent Acushnet Company – are taking conservative approaches to the USGA and R&A proposal to ban players from “anchoring” clubs, specifically putters, against their. Golf ruling bodies …
Tag: Titleist
McIlroy says changing equipment won’t make a difference
This week’s DP World Tour Championship in Dubai will be Rory McIlroy’s last hooray with Titleist equipment. The world’s No. 1 ranked player is expected to play Nike Golf clubs and balls next year. Depending on the report, McIlroy has …
FootJoy hires California ad agency to relaunch its brand in 2013
Look for golf shoe and glove giant FootJoy to embark on a significant rebranding campaign in 2013. The company – sister to Titleist on the Acushnet Company portfolio – has hired INNOCEAN USA, an advertising agency headquartered in Huntington Beach, …
Titleist offering limited edition Rory McIlroy putter
Although he’s probably not as hot as he was a few weeks ago, Rory McIlroy is still one of golf’s biggest names. So is Titleist putter designer Scotty Cameron, who has unveiled his limited edition “Inspired by Rory McIlroy Newport” …
Posted in PRODUCT LAUNCHES, Putters, Titleist Also tagged Rory McIlroy, Scotty Cameron Newport putter Leave a comment
Titleist introduces new line of Scotty Cameron putters
Titleist is set next month to begin releasing a new line of Scotty Cameron putters. Hoping to cash in on the popularity of belly and long putters, the company’s 10 new flat sticks will feature three mid-length options and two …
McIlroy, Titleist are No. 1 at Honda Classic
Rory McIlroy vaulted to No. 1 in the world with a bag full of Titleist golf clubs at the Honda Classic. McIlroy used a Scotty Cameron GSS Newport prototype with deep milled face putter, Titleist Pro V1x golf ball, 910D2 …
My Pals From Marin CC Test the New Penta TP5
In early February TaylorMade Golf introduced the first and only five-layer Tour ball, called the Penta TP5. Each of its five layers is reputedly engineered to improve performance in five key shot categories – – off drivers, long irons, middle-irons, short …
Posted in GEAR REVIEWS, Golf Balls, PRODUCT LAUNCHES, Taylormade Also tagged Bridgestone, Callaway, Craig Mukai, Joe Allen, Mike Haas, Penta TP5, TaylorMade, Terry Noyer Leave a comment
Rickie Fowler officially jumps to Cobra Puma Golf
The worst secret in golf is finally public. Rising PGA Tour star Rickie Fowler has signed an equipment deal with Cobra Puma Golf. Fowler signed an apparel deal with Puma in 2009.
The equipment deal gives Cobra Puma Golf some extra …
Posted in COMPANY NEWS, ON TOUR, PGA SHOW Also tagged Cobra AMP driver, Cobra-Puma Golf, PGA Merchandise Show, PGA Tour, Puma apparel, Rickie Fowler, Steve Pike Leave a comment
“Old school” Simpson keeps his trust in Titleist
The Acushnet Company doesn’t need much help more help in promoting its Titleist equipment line – the years of success speaks for itself – but Webb Simpson proved to be a good spokesman at this week’s Sony Open in Honolulu. …
Stricker scores big for Titleist and FootJoy
The Acushnet Company (Titleist, FootJoy) is off to a fast 2012. That’s no real surprise, of course, given the fact that the company is the equipment’s industry’s market leader in golf balls and footwear and among the market leaders in …
Posted in COMPANY NEWS, ON TOUR Also tagged FootJoy, Steve Pike, Steve Stricker, The Acushnet Co., Tiger Woods 3 Comments
Titleist’s new 910 D2 12-degree driver now in stores
Titleist’s long-awaited 910 D2 driver with 12 degrees of loft is now available in stores. That’s good news for those players who have always wanted to play a Titleist driver but whose ball speed couldn’t match up to lofts of …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, PRODUCT LAUNCHES Also tagged Steve Pike Comments closed
Titleist’s new MB and CB 712 irons each feature improved looks and feel
Titleist continues to design some of the more consistent and successful irons for serious golfers on the market. The latest example is the new MB and CB forged irons (712 Series) that the company says features improved looks, feel and …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, ON TOUR, PRODUCT LAUNCHES Also tagged PGA Tour, Steve Pike Comments closed
Titleist enhances its line of Cameron California putters
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, ON TOUR, PRODUCT LAUNCHES Also tagged Scotty Cameron, Scotty Cameron by Titleist Leave a comment
Titleist launches WedgeWorks Services for Vokey wedge fans
Nobody likes wedges more than I do. That’s why anything from Titleist master wedge maker Bob Vokey gets me excited.
Now, in response to the success of WedgeWorks Exclusives and WedgeWorks Limited wedges, Titleist said it has launched WedgeWorks Services, whereby …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, PRODUCT LAUNCHES Also tagged Steve Pike, Vokey Leave a comment
Protoype Titleist Vokey SM4 wedges expected to debut at The Barclays
Look for the Acushnet Company to begin seeding its new prototype Titleist Vokey Design SM4 wedges next week at The Barclays at Plainfield Country Club in Edison, N.J. For the past year, Titleist staff players such as Adams Scott, Nick …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, ON TOUR Also tagged Acushnet Company, Adam Scott, Nick Watney, Rickie Fowler, Vokey Leave a comment
Fortune Brands completes sale of Titleist parent Acushnet Company
The Acushnet Company’s (Titleist, FootJoy) sale to a consortium led by Fila Korea, Ltd. and Mirae Asset Private Equity, is officially complete. Acushnet parent Fortune Brands announced the $1.23 billion cash sale this May 20.
Don’t expect many (if any) outward …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ Also tagged Acushnet Company, Fila, FootJoy, Fortune Brands, Steve Pike, Wally Uilhlein Leave a comment
South Korea’s state pension fund reportedly an investor in Acushnet purchase
The Korea Herald, South Korea’s largest English-speaking newspaper, reports the country’s state pension fund will to inject at least 250 billion won ($234.3 million) into a Korean-led consortium for its project to buy the Acushnet Company (Titleist, FootJoy).
The group led …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ Also tagged FootJoy, Steve Pike, the Acushnet Company Leave a comment
Watney gets first victory for new Titleist 712 irons
Nick Watney got the new Titleist 712 irons off to a good start when he used the 712 AP2 prototype irons (3-P) to win the AT&T National. The former Fresno State star also used a Titleist Pro V1x golf ball, …
Posted in COMPANY NEWS, INDUSTRY NEWS, MARKET BUZZ, ON TOUR, PRODUCT LAUNCHES Also tagged Acushnet Company, Nick Watney, Steve Pike Leave a comment


I have worked with numerous launch monitors and new technology to help dial in my swing specs. However, I have found that I am the best judge of my equipment. That is to say, I like club heads that look and …

